Basic lifestyle and catalogue pics of the Dizzy Lizzie brand. I got to work closely with the designer/owner of this company to begin moving it in a new direction. Telling a story through pictures was important in this new adventure. The clothing is smart and detail oriented with tons of patterns to choose from. I wanted to create shots that were not only the standard model on the beach, which was their signature look, but to expand into more of a ifestyle feel. Taking the time to show how a woman wearing this product goes about her day. All this while paying attention to the lovely details of the shirts and tunics. Finally getting them to take their Fall line into Central Park and shooting it in a setting that speaks to the season.